Richard Rudman

Roger Cressey, the deputy for counterterrorism on the National Security Council, suggests activating the Emergency Alert System (EAS) to address the nation, but no one with him knows what could be said to calm the public. [Graff, 2017, pp. 341] Cressey is one of about a dozen people who remained in the White House Situation Room after most staffers evacuated from the White House (see (Shortly After 9:45 a.m.) September 11, 2001). [Clarke, 2004, pp. 10; Daily Telegraph, 9/10/2010] Apparently sometime shortly after Ralph Seigler, the Situation Room deputy director, reported that the Secret Service was saying a hostile aircraft was approaching Washington, DC (see (After 10:06 a.m.) September 11, 2001), Cressey proposes to his colleagues that they activate the EAS to give a message to the American public. However, Richard Clarke, the White House counterterrorism chief, promptly rejects his suggestion. “And have them say what?” Clarke asks. [Clarke, 2004, pp. 9]
Alert System Is Not Used in Response to Today’s Attacks – The EAS, known as the Emergency Broadcast System until the 1990s, was created in 1951 as part of America’s response to the threat of nuclear attack. It serves as a tool for the president and others to warn the American public about emergency situations. However, it is not activated at any point today in response to the terrorist attacks. Richard Rudman, chairman of the EAS National Advisory Committee, will later justify this, explaining that the EAS is intended to alert the public to the danger before an incident occurs, not afterward. “Some events really do serve as their own alerts and warnings,” he will comment. Referring to today’s attacks, he will say, “With the immediate live media coverage, the need for an EAS warning was lessened.” One broadcast engineer will say that activating the EAS after the first hijacked plane crashed into the World Trade Center (see 8:46 a.m. September 11, 2001) might have caused more harm than good. “At that point, it could have stirred up even more panic,” the engineer will say. [Radio World, 9/26/2001; Moore, 8/13/2004, pp. 1 ]