October 29, 2004: National Security Council Principals Know Bush’s Ratings Go Up When Bin Laden Appears

Several members of the National Security Council conclude that Osama bin Laden’s presence on the international stage is helping George Bush’s presidential campaign. (The CIA has apparently concluded the same (see October 29, 2004 and October 29, 2004).) Author Ron Suskind will write, “While the CIA glimpsed at the issue of bin Laden’s motivations and turned away, there were those who understood just how acutely this heated, global dialog—of ideas and message and the preservation of power, of us and them—was a two way street. On that score, any number of NSC principals could tell you something so dizzying that not even they will touch it: that Bush’s ratings track with bin Laden’s ratings in the Arab world. No one doubts that George Bush is earnest when he thinks of the victims of 9/11 and speaks of his longing to bring the culprits to justice. Yet he is an ambitious man, atop a nation of ambitious and complex desires, who knows that when the al-Qaeda leader displays his forceful presence, his own approval ratings rise, and vice versa.” [Suskind, 2006, pp. 336-7]