January 2004: US Not Advertising Reward Program in Pakistan Where Most Al-Qaeda Leaders Are Hiding; Program Not Fixed Later

In 2004, Rep. Mark Steven Kirk (R-Ill) visits Pakistan to find out why the US Rewards for Justice program has generated so little information regarding al-Qaeda’s leadership. In the early 1990s, the program was effective in helping to catch al-Qaeda bomber Ramzi Yousef after a $2 million reward was announced for him and a huge number of matchboxes with his picture and the reward information on it were distributed in countries where he was likely to be (see April 2, 1993). The program has $25 million rewards for al-Qaeda leaders Osama bin Laden and Ayman al-Zawahiri, and lesser rewards for other al-Qaeda leaders. Kirk discovers that the US Embassy in Islamabad, Pakistan has effectively shut down the reward program. There is no radio or television advertising. A bin Laden matchbook campaign had begun in 2000 (see February 16, 2000), but the embassy has stopped giving away matchbooks with photos of bin Laden and other leaders. Kirk will later say: “We were at zero. I couldn’t believe it.” Embassy officials tell Kirk they are busy with other issues, such as assisting US troops in Afghanistan. Kirk proposes a congressional bill that would increase funding for the rewards program to advertise, extend the program to target drug kingpins (especially those who fund al-Qaeda and the Taliban), and make other reforms and improvements. But apparently the bill does not pass and the problem is not fixed. In 2008, Kirk will complain, “[T]he key thing about the Rewards for Justice program is that no one in a rural area—anywhere—knows about it.” Former CIA officer Arthur Keller will also say in 2008 that there are people in Pakistan and elsewhere with information who would be open to informing. “They’d love to have a $25 million bounty, and they aren’t supportive of Osama. But they don’t necessarily trust the US. Who do you report it to? The local police chief?… They’re not sure who to turn to or who to trust.” [US Congress, House, 2/12/2004; Washington Post, 5/17/2008] In 2006, the program will conduct a large advertising blitz in the US, seemingly one of the most unlikely places to figure leaders such as bin Laden (see December 2006).