Beginning in the 1920s, Mohammed Awad bin Laden rose from relative obscurity by creating a construction company favored by the Saudi royal family. He had 54 children before he was killed in a plane crash in 1968. His son Osama bin Laden was born in 1957. The bin Laden family’s companies continued to grow until they became the second wealthiest family in Saudi Arabia, behind only the Saudi royal family. In May 1990, the bin Laden family registers a new parent company for its business activities called the Saudi Binladin Group. Bakr bin Laden, one of Mohammed’s sons, is running the company by this time. By 9/11, the company will employ 36,000 people in 30 countries. The company has been branching out from construction to many other endeavors. However, it will keep a low profile internationally, as most of its business is still in Saudi Arabia. It has business ties with major international corporations such as General Electric, Unilever, Motorola, Schweppes, Citigroup, and HSBC Bank. [Ha’aretz, 12/18/2002]