8:50 a.m.-9:03 a.m. September 11, 2001: United Airlines Manager Learns of the Crash at the WTC and Goes to Assist His Airline’s Response to It

Andy Studdert, United Airlines’ chief operating officer, learns that an American Airlines plane has crashed into the World Trade Center and goes to his airline’s operations center to help respond to the incident, but when he gets there he is told that one of his airline’s planes, Flight 175, is missing. Studdert is in a meeting at United Airlines’ headquarters, near Chicago, with Jim Goodwin, the airline’s chairman and CEO; Rono Dutta, the airline’s president; and three or four other individuals. [Wall Street Journal, 10/15/2001; Chicago Tribune, 7/16/2003; 9/11 Commission, 11/20/2003 ] The meeting, in Goodwin’s office, is about union negotiations. [Center for Values-Driven Leadership, 4/23/2012] Meanwhile, personnel in the airline’s System Operations Control (SOC) center have seen the television coverage of the burning North Tower and been informed that the WTC was hit by an American Airlines plane (see (Shortly After 8:48 a.m.) September 11, 2001). Bill Roy, the SOC director, called the adjacent headquarters building and passed on the news to Studdert’s secretary, Maryann Irving.
Managers Are Baffled at the News of the Crash – Irving now runs to Goodwin’s office and, once there, tells Studdert: “Andy, call the SOC. An American plane just went into the World Trade Center.” [Wall Street Journal, 10/15/2001; 9/11 Commission, 11/20/2003 ] The men in the office, Studdert will later recall, say to each other: “That’s nuts. That can’t happen. There’s no way, under any circumstances, that an airline pilot is gonna hit the World Trade Center.” [Center for Values-Driven Leadership, 4/23/2012] Studdert thinks the plane that hit the WTC “couldn’t have been American Airlines, because that wasn’t an ordinary flight route.” [9/11 Commission, 11/20/2003 ] The men in Goodwin’s office switch on a TV and see the coverage of the WTC on fire.
Manager Learns that a United Airlines Flight Is Missing – Studdert immediately goes to respond to the incident. Although the plane that reportedly hit the WTC doesn’t belong to United Airlines, according to Studdert, “there’s a fraternity… of the airlines, so we would help each other during a crisis.” He heads across the complex to the SOC—the operations center. [Center for Values-Driven Leadership, 4/23/2012] The operations center is a room about the size of a football field in which around 300 people are working, tracking planes and pulling up information relating to the airline’s flights. [Longman, 2002, pp. 77] When Studdert arrives there, he says aloud, “Confirm American into the World Trade Center.” [Chicago Tribune, 7/16/2003; Center for Values-Driven Leadership, 4/23/2012] However, someone in the operations center informs him that contact has now been lost with a United Airlines plane, Flight 175. A few minutes later, Studdert is told that a supervisor at the airline’s maintenance office in San Francisco called and said Flight 175 has been reported as hijacked (see Shortly Before 9:00 a.m. September 11, 2001). [Wall Street Journal, 10/15/2001; Chicago Tribune, 7/16/2003; 9/11 Commission, 11/20/2003 ; 9/11 Commission, 8/26/2004, pp. 22]
Manager Tells Employees, ‘This Is Not a Drill’ – Studdert is concerned that personnel in the operations center might think the apparent crisis is a scenario in a training exercise. [Chicago Tribune, 7/16/2003] This is because 12 days ago he held a surprise exercise in which contact was lost with a United Airlines plane flying over the Pacific Ocean and airline personnel were led to believe the aircraft had crashed (see August 30, 2001). [USA Today, 8/12/2002; Studdert, 5/26/2015 ; Dubuque Telegraph Herald, 11/12/2015] It is possible that personnel in the operations center are indeed confused over whether the current crisis is simulated, as part of another exercise. According to the Chicago Tribune, Studdert senses “disbelief among his employees” and so he tells them, “This is not a drill.” [Chicago Tribune, 7/16/2003] But according to USA Today, “the staff already knows” this is not another exercise. [USA Today, 8/12/2002]
Airline Employees See Second Crash on TV – At 9:03 a.m., Studdert and his colleagues see Flight 175 crashing into the South Tower of the WTC live on television (see 9:03 a.m. September 11, 2001). [Wall Street Journal, 10/15/2001] Studdert, however, is unsure whether this second plane to hit the WTC was a United Airlines flight, because the clarity of the image on television is too poor to tell. [9/11 Commission, 11/20/2003 ] Studdert will be involved in activating his airline’s crisis center in response to the attacks (see (9:00 a.m.) September 11, 2001). [9/11 Commission, 11/21/2003 ; Center for Values-Driven Leadership, 4/23/2012]